About us

We started our business because...

"We wanted to provide quality products and excellent support to parents."

Our manager, Nicklyn, began her career with a Big Box Baby Retailer in Wellington. She can talk for hours about car seats, strollers, and all things babies.

Nicklyn’s first job taught her a lot about what families look for, but also a lot about what Big Box Retailers don’t offer. She has her own goals for Baby Box and we can assure you that profit over people isn’t on the list.

You’ll see that in our product range. We don’t stock cheap and nasty stuff that won’t hold up. It’s got to be good quality, safe, and eco-friendly where possible. Overall that saves you money because when you buy from Baby Box you’re buying quality.

She’s not the only one who loves providing quality products to parents. Nat, Lex, Teinn, and Kirsty all support Nicklyn in running Baby Box. We’re all passionate about supporting parents and love bringing new products to our customers. Especially those that we KNOW will make life easier.

If we could change one thing in the world, we would make sure every parent had the support they needed to build an epic life for their kiddos. Because that Kiwi kid lifestyle can be pretty sweet.

When we’re not working, the Baby Box team spend our time with our own families (most of whom are related - we're a true family business). We have a lot of fun.

And when we are working, we’re lucky enough to have a family friendly work environment. Don’t be too surprised if one of the children tries to serve you – they often pop into the shop to check up on us!

Ultimately, our goal with Baby Box is for customers to walk away and say “That was awesome! I can’t wait to tell my mum friends!” You can read more about the precise awesomeness we're striving for here.

Now that’s enough “About Us”. Let’s make this about you. Come in store and say “hello”, and tell us about your baby. Better yet, bring your baby with you – everyone here loves babies.