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About us

Prepare for Parenthood

You want to be organised. Whether you're expecting a baby, purchasing a baby shower gift, or supporting your child through first foods, teething, swimming lessons, or off to school.

If you're busy though, that's hard. It's info overload out there! Your partner, your mum, your dad, your sister, your mother-in-law, your midwife, and all your friends have opinions. Not to mention the news articles and scare stories about baby products or parenting choices. You're left questioning your own capabilities.

We think that's just plain wrong - and sometimes it's dangerous too. It's wrong for competent loving parents to feel overwhelmed by junk - it's just stuff! And it's wrong for parents to be left in tears because of issues with breastfeeding, bottle feeding, late nights and no sleep. Trust yourself. You've got this!


Shop with Baby Box

At Baby Box we curate great products, and have staff who are trained in what to look for, and how to help you use the products.

We're parents too and we know what it feels like to be overwhelmed with the info and rules. That's why we've spent the time, done the research, and got the qualifications to help guide you in your decisions.

Our mission is for you to walk out of our store (or checkout on the website) feeling confident in your choice, satisfied your child is safe, and happy you found something cute or amazing for your family.

You deserve to feel successful because you love your family. We aren't here to judge you or to make decisions for you. Instead, we're here to help you through the options available in baby gear so that you can find the exact right thing.

So stop feeling stressed, and start having fun! Come play in store with us if you're local (testing products can be a lot of fun), buy from us, and enjoy our excellent post-purchase support and the benefits of our amazing loyalty program!

Or at the very least sign up to our emails and follow us on socials for previews and tips on the hot products for babies.


We love babies & those who care for them!

Sometimes new parents feel stressed or overwhelmed when shopping baby gear so at Baby Box we strive to make the experience fun, and why wouldn't we? We love babies and we love baby gear!

Baby Box is the one of the friendliest baby stores in New Zealand. Our range is carefully curated for both parents and babies, with a wide range of products including eco-friendly and cost-saving items like cloth nappies.

In store you will also find health and safety items, cots and nursery furniture, cot or bassinet bedding, strollers, baby carriers, toys, clothing, gifts, high chairs and feeding items, breastfeeding essentials, natural products, and loads more!


Family owned and focussed

We are parents too, which means we see you, we hear you, we understand, and we want to help you with the questions you have so that you can find the baby gear that best suits your whanau.

This is me, Nat, with my eldest daughter helping me out with a little promo giveaway we ran for Te Wiki o Te Reo Maori. I'm a mum of 3 and the owner of Baby Box. 

I was 18 when I first fell pregnant and shopping was a challenge - we were on a budget and I was worried I'd forget something essential. Years later with my third child, I was looking forward to being able to spend all my money on cute baby things. But there was no local baby store where we lived. Baby Box solves problems I've faced throughout the parenthood journey.


Get expert guidance from our staff and Child Restraint Technicians

We're Car Seat Pros ("Child Restraint Technicians"), which means we can help you feel confident selecting and installing a car seat. Here's a picture of us helping Plunket & Police check seats for a local kindy (if you're a daycare centre or run a pre-natal class and would like us to come out and check seats with you, please reach out without hesitation).

Outstanding, practical, and personal service is one of our most impressive qualities. Our team will go out of the way to ensure you feel comfortable in store, and are able to interact with us easily on Facebook, Facebook messenger, Instagram, by email, or by phone. 

We also offer exceptional product knowledge and our highly trained sales consultants can answer any questions you may have. We will help you with what to expect, what to do with a product (even things you've never heard of before like breast pumps), what to buy (our checklist makes this really easy by breaking it down into what is essential for a new baby and what is "nice to have"), and more!

With years of experience as parents, as well as a good working knowledge of New Zealand's leading baby brands, we will help guide you through the product choices available, making sure you select the right products and brands for your lifestyle.

Because we are also Child Restraint Technicians, we can help ensure your car seat is correctly fitted and safe for your little one. We can help even if you don't buy your car seat from us - our team is more than happy to double check your install, or for a small fee we can install it for you.


We'll help you save money on baby gear

Most parents buy baby gear, just to re-buy the same things again (strollers are a biggie!). It doesn't have to be that way - let us help you find what you really need first time every time. Sometimes it pays to invest in better quality products that won't disappoint.

Spend less time worrying about what you need and more time celebrating your new arrival, with the help of our local and online shop. We source safe, trusted, and beautiful things for your baby, so you can relax, enjoy shopping, and focus on the rest of your to do list.

The safety of your baby is of the utmost importance to Baby Box, therefore we stock only the most trusted baby brands! We also offer car seats for hire, for the convenience of our customers.


Come shop with us today! Book an appointment to shop at 1A/1B Kapiti Road, Paraparaumu - or shop online.

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