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An update on our updates - what we've been implementing in store & online...

An update on our updates - what we've been implementing in store & online...

In October we talked to our Facebook followers and customers about ideas we had about improvements we could make to ensure our customers had the best experience.

What you said

We asked you to tell us what you wanted to see first. You told us you would love:

  1. loyalty discounts 
  2. gift collections for Xmas
  3. suggestions on what to buy pregnant woman and their children 
  4. VIP deals 
  5. an easy checkout with order confirmations / updates
  6. and more checkout options including over social media

New loyalty program

Since then, we've launched our sweet and simple loyalty program and a number of you have already signed up. It's easy - every $50 spent earns $1 cash back to use in store. All we need is your name and either your mobile phone number or your email address. 

New gift guides

We also put together gift guides for:

  • pregnant women
  • 3-6 month olds
  • 6-12 month olds
  • toddlers, and
  • pre-schoolers

And we added a gift wrapping service. We hope this helps make life a little easier for you through the holiday season. We're yet to group our gift ideas into collections and bundle deals but we promise, it's in the works!

VIP deals

Then we built VIP deals into our loyalty scheme. For example, when you provide your full details to us, you earn a bonus $5 loyalty to spend in store. We also had a few discounts running through November for those of you who visited us at the Baby Show or  attended the Raumati South School Gala.

Easy checkout

In addition, we have set up checkout via mobile. This means you no longer have to supply an email when you shop on our online store. You'll receive a text when your order is received, and another when it's shipped. Easy peasy.

Our Facebook shop

Finally, we've launched our shop on Facebook, so you can buy or browse direct from your Facebook page. Check it out, it's pretty cool guys.


We're still as enthusiastic and excited about everything else we're planning. It's amazing what can be achieved when we're focused. When you guys tell us what to focus on first it helps keep us from "analysis paralysis" and we love you for it. Thanks so much!




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